How e-commerce store help to grow your business
I hate to admit it but the internet nowadays has become more than just a hub for information; I order my favorite dish in town by just a click on the picture displayed in the online store and shop my winter sweater by just a minute roundabout around the sites. Also, I recently read a book about Alibaba, the multi-billion Chinese company based on e-commerce founded by Jack Ma which made me realized how swiftly people have grown accustomed to the new way of lifestyle, largely shaped by the e-commerce, all thanks to the internet.
Today, more than ever, any aspiring entrepreneur can start his business with minimum without the hassle of selecting the best location in town and the downpouring torment of due rent, less profit generation and other unforeseen challenges. Just pick a laptop, and create your own online store with the minimum budget in any platforms like WordPress or Shopify and voila, you’ve entered to another dimension of the 21st century where people live most of their life and your potential customers are wandering on the different sites to find the products of their choice. So, how does exactly this e-commerce thing work? Here I share with you few aspects of e-commerce networking which is usurping the brick and mortar stores, as they say:
Direct Reach to the customer
Yeah, you heard that right! Remember the ads on Facebook and Instagram, not to mention every famous site we like to browse? This is the e-commerce sites marketing with lowest expenditure ad targeting the potential customers. With your online store, you can reach your customer at their most pleasurable time displaying the item they are longing for. With the right choice of advertisement options available on Facebook and other social sites, you’ll experience the influx of people which might increase the conversion too.
Today, shopping is not limited to that of brick and mortar. Your online store, depending on the goods and services it provides can draw a large number of potential buyers from all around the world by putting out ads on popular social sites. With attractive design and proof of authenticity and secure payment checkout option, you can sell your product to the people living in different places of the world.
Shopping gets the whole lot easier
According to behavioral psychology, people tend to fall for the things if they are exposed to it rather than sweating their body in search of it. With the best option available to them, which is your job to provide, they’ll certainly buy the goods without hesitation. Also, the networking of the website to the social site like facebook allows the people to view it whilst they scroll the stuff they like. Trust me, shopping is an easier way people choose to pamper themselves.
Specific customers can be targeted with less budget
If you have an online store that sells sportswear, networking your website with popular sports app and website will target the specific customers. It goes for all kinds of business and remembers its way too cheap compared to the traditional way of marketing. Creating pages in Facebook and hiring the independent bloggers and vloggers have been a trend nowadays which I must say increases the conversion on your website.
Getting to know Customer’s buying habit
E-commerce networking helps you to know your customer’s buying habit depending on the product he/she buys and chooses. This helps you to tailor down the specific list and items for the customer which may turn into the lasting relationships.
Your store is never closed
One thing that differentiates online store with brick and mortar business is its 24/7 open nature which allows the customer to search the goods and order it in their leisure time. This availability defies the traditional way of shopping and has been found much effective as it provides plenty of room for thought to the customer before purchasing anything.
The large pool of information
This comes as another benefit of e-commerce networking as customers get a lot of information, (and I mean a lot) regarding the products, their qualities, and pricing which may not be available in physical store to that extent. Also, the real-time chat with the store representative may further help the customers.
The provision of review of goods and commenting feature also enables the prospective customer to get the detail information about the products. This feature boosts the confidence of a customer toward the product.
The inflow of traffic to your website, number of sales, complaints, and suggestions are vital to your store if you are aiming for the long-term business. And networking the e-commerce store exactly helps you get all these information so that you can formulate the monthly, half annually or annual plan to increase the scale of your store.